Discover how you can establish which Keywords are the most effective for your site
In this article, we focus on the correct way of finding out the keywords for which you should optimize your site for the search engines. This article will give you the formula for the Keyword Effectiveness Index (KEI) - a mathematical formula which Sumanthra Roy have developed to help you determine which keywords you should be optimizing your site for.
Sunday, May 27, 2007
Search ranking
You know that your site needs to appear in the top 10 positions on the major search engines. And the higher rankings you get, the more sales you’ll make. But you need assurances that this process will be done efficiently, effectively, and ethically.
Web presence
A strong Web presence. Wide-ranging brand recognition. Ever-increasing sales. More revenue.
Onlne Business needs
Search Engine Optimization & Placement
Today you know what your online business needs:
Today you know what your online business needs:
Tools required for a search engine optimization campaign
Tools required for a search engine optimization campaign
The first and most important step in any search engine positioning campaign is identifying the keywords for which you should optimize your site. WordTracker's keyword research service is the only one on the Internet that will provide a comprehensive and powerful database of the most popular keywords in your industry. It has features that all other keyword research tools lack - for instance, it will help you identify related keywords that you would otherwise never have thought of, it differentiates between singular and plural keywords and tells you which version is more popular, it helps you identify popular mis-spelled keywords (which generally have very little competition) in your industry etc. It has a free trial version which will help you identify a few keywords. However, we recommend that you subscribe to its paid service as otherwise, you will not be able to discover quite a few keywords that can turn out to be extremely valuable to you.
The first and most important step in any search engine positioning campaign is identifying the keywords for which you should optimize your site. WordTracker's keyword research service is the only one on the Internet that will provide a comprehensive and powerful database of the most popular keywords in your industry. It has features that all other keyword research tools lack - for instance, it will help you identify related keywords that you would otherwise never have thought of, it differentiates between singular and plural keywords and tells you which version is more popular, it helps you identify popular mis-spelled keywords (which generally have very little competition) in your industry etc. It has a free trial version which will help you identify a few keywords. However, we recommend that you subscribe to its paid service as otherwise, you will not be able to discover quite a few keywords that can turn out to be extremely valuable to you.
Tools of the trade
Before you start optimizing your site for the search engines, you would need to arm yourself with the tools that the pros use. Currently, there is only 1 tool that we recommend to our users. It is called Wordtracker.
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